- Approximately 15M Americans and 2.5M Canadians live with food allergies
- 1 in 2 Canadians knows someone with a serious food allergy
- Food allergies are on the rise
“Food-allergy Moms (FAMs) represent a powerful opportunity for manufacturers and service providers to create a contingent of deeply passionate advocates. If a brand’s ideal consumer is one who is strongly engaged in the purchase decision, likely to be moved by a product that performs well, and very motivated to share her positive story with friends, then FAMs are extremely attractive targets.” (Source: Media Post)
I’m a food allergy mama
As the mom of a toddler with 6+ food allergies, I know how isolating it can be to be “that mom” — the one who asks a million questions about what snacks are being served or which ingredients are being used. I also know how time-consuming it can be to find safe products and accommodating spaces for my little guy. This is why I founded AllergyBites, with the mission to be THE go-to spot for allergy-friendly eats & treats, places & spaces.
I’m a writer
My professional writing experience includes more than 10 years in marketing: copywriting, content writing, editing and social media management. My experience includes working for a number of startups, helping young companies ramp up their content in the form of blogs, newsletters, social channels, and even video:
- Increased the Teach Away newsletter readership by more than 100%.
- Produced hundreds of pieces for company blogs, such as: Datenight Babysitting, Ingle International, League, Teach Away, VarageSale
- Transformed VarageSale‘s social media page into an engaged community that surpassed 100K followers
- Articles featured in publications such as BeautyNext Magazine, BentoBox Magazine, Best Allergy Sites, Canadian Insurance Top Broker, Coco Montreal, Deepbody Magazine, Destinations Travel Magazine, Verge Magazine
Topics I have written about range from travel to insurance to beauty to dining out to Japanese culture to mom life and more.
I’m a foodie
I’m one of those annoying people who would happily fill up your newsfeed with pictures of my food. I’ve been known to tear up when taking a first bite of something really, really delicious. I get excited about new foods, new products and new adventures. I’m equally passionate about instilling my love of food in my child. One of my goals in creating AllergyBites was to help other food allergy families find joy in eating food again while trying to take the fear out of food.
I think it’s really important to give back to the community
I’ve previously partnered with a local food allergy therapist to hold a free talk about raising our food-allergic children without a fear of food. I’ve pledged to donate $1 of every Canadian sale to Walk for Andrea, and $1 of every US sale to FAACT. I’ve volunteered my copyediting/writing services to CAAIF to help them prepare for a recent fundraising event. I even have plans to partner with a local support group leader to provide schools with teacher training and bring awareness to students in fun, age-appropriate ways. (I was a teacher once upon a time, so this should bring back some good memories!)
Want to collaborate?
Let’s team up!
Whether you’re looking to get your product or service listed in the relevant review album, would like your business to participate in the discount card program, or have a great idea about another way we could collaborate, let’s chat.
Advertising & Sponsorship Opportunities
If you’re interested in learning more about advertising opportunities with AllergyBites, or to view or catalogue of sponsorship packages, contact me. Packages can be customized upon request.